<!-- https://letsfindwhy.com/use-cases -->
<!-- title: Use Cases: AI-Moderated Qualitative Research - LetsFindWhy -->
<!-- description: How teams use LetsFindWhy for churn interviews, concept tests, usability tests, multilingual studies and agency fieldwork, with an AI moderator that runs interviews from your discussion guide. -->

# What teams run on LetsFindWhy

Qualitative research with an AI moderator built in. Each page below walks through one kind of study, from the discussion guide to the findings.

- [Churn interviews](https://letsfindwhy.com/use-cases/churn-interviews)

  Find out why customers cancel. Send every churned customer a link to a short AI-moderated video interview, then ask across every transcript what drove them away.

  How it works

- [Concept testing](https://letsfindwhy.com/use-cases/concept-testing)

  Show customers a design, landing page or pricing idea in a video interview, collect ratings on screen and hear why they chose them, with an AI moderator or your own team.

  How it works

- [Usability testing](https://letsfindwhy.com/use-cases/usability-testing)

  Run moderated remote usability tests in the browser: respondents share their screen, your team watches live from a hidden backroom, and every session is recorded and transcribed.

  How it works

- [New market testing](https://letsfindwhy.com/use-cases/new-market-testing)

  Test the version of your product, ad and price each market will see, in its language, before you launch there. Head office watches live with translated transcripts.

  How it works

- [Win-loss interviews](https://letsfindwhy.com/use-cases/win-loss-interviews)

  Find out why deals are won and lost. Invite buyers to a short AI-moderated video interview after the decision, then ask across every transcript what tipped it.

  How it works

- [Customer discovery](https://letsfindwhy.com/use-cases/customer-discovery)

  Run customer discovery interviews without filling your calendar. An AI moderator interviews each customer from a link, and Ask AI finds the patterns across every transcript.

  How it works

- [Live interviews with observers](https://letsfindwhy.com/use-cases/live-interviews)

  Moderate in-depth interviews and small groups over video while clients and colleagues watch from a hidden backroom, with recording, transcripts and analysis built in.

  How it works

- [Research agencies](https://letsfindwhy.com/use-cases/research-agencies)

  Run client studies end to end: recruit and screen respondents, collect consent, let clients watch from a private backroom, and scale fieldwork with an AI moderator.

  How it works